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Senior Product Designer with 5+ years of experience designing intuitive, scalable, and accessible digital experiences across mobile and web platforms. I thrive in cross-functional teams, turning insights into thoughtful designs that enhance usability and drive measurable outcomes.

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Experience

Senior Product Designer

PurposeMed Inc., Nov 2022 - Feb 2025, Calgary (Remote)

• Led interaction design for core product flows, balancing user needs with business requirements to drive patient engagement.
• Redesigned onboarding and account creation, increasing sign-up conversion by 40% through usability-driven refinements.
• Enhanced scheduling & booking systems, improving appointment booking rates from 60% to 80%.
• Conducted end-user research, including usability testing and feedback synthesis, to refine workflows and improve accessibility.
• Led the development of a scalable design system, collaborating with engineers to create reusable components and improve efficiency across product teams.
• Facilitated design critiques and led the creation of internal design standards and patterns.

UX/UI Designer

Ayogo Health Inc., Jan 2021 - Nov 2022, Vancouver (Remote)

• Designed and delivered 12+ enterprise SaaS features, including white-label solutions for healthcare clients.
• Developed user flows, wireframes, and prototypes to improve patient self-management tools.
• Created a scalable design system covering 450+ components, enabling faster implementation of UI designs.
• Led cross-functional workshops with developers, aligning interaction patterns with technical constraints.
• Conducted usability testing with clinicians and patients, ensuring an intuitive and accessible product experience.

Web UI & Graphic Designer

Freelance, ****Nov 2014 - present, Toronto