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<aside> 🌐 hizoeli.com

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I'm a product designer with great enthusiasm for the craft and logic of design. Leveraging my background in user-centred design and digital marketing, I strive to meet user needs and behaviours while balancing them with business goals.

<aside> 📧 [email protected]

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<aside> 📞 +1 613 866 9044

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Experience

Senior Product Designer

PurposeMed Inc., Nov 2022 - present, Calgary (Remote)

UX/UI Designer

Ayogo Health Inc., Jan 2021 - Nov 2022, Vancouver (Remote)

• Designed and delivered the end-to-end experience of 12 features for the SaaS platform, and successfully shipped branded products for clients in renal health and maternal wellbeing.
• Led design and implementation of a scalable design system with documentation of patterns and usage for over 450 components.
• Worked with clients to develop style guides, branded interface components, and custom illustration based on their brand identities.
• Created user manuals, troubleshooting guides, and training materials to improve client and end-user experiences.
• Facilitate D&B sessions for developers and product manager with clean and strong design, detailed annotation and effective communication.
• Currently, leading two research projects to conduct user interviews and usability tests.

Web UI & Graphic Designer

Freelance, ****Nov 2014 - present, Toronto

• I designed and built web experiences, created visual identities and branding strategies for companies in the e-commerce, construction, immigration service, and tourism industries.

Skills

Interaction

Wireframing, Prototyping, Design System, Product Thinking, Information Architecture

Visual

Illustration, Brand Identity, Graphic Design, Painting, Video Editing

Research

Contextual Inquiry, Usability Testing, Research Synthesis

Coding

HTML, CSS, JavaScript

Tools

Figma, Sketch, Whimsical, Adobe XD, Framer, Principle, Invision, Zeplin

Illustrator, Photoshop, InDesign

Webflow, Semplice, WordPress

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